I started in the marketing business more than two decades ago killing trees. . . A lot of them! I was in the direct mail business and spent hundreds, if not thousands of hours in front of large format presses, watching millions of pages being produced, cut, folded, stuffed, addressed, sealed and mailed.
What I learned from this is that everyone has a story to tell and only by telling the right story to the right people, in the right way, can you get, and hold their attention.
Today, I am a passionate storyteller of the brand and have worked with a variety of industries from then to now to capture attention, gain trust, create value and engage audiences. From casinos to health care, to logistics and transportation, I have worked with my clients, hand in hand to understand who they are, what they do, why they do it, who they do it for and why those people should care.
It is the last part that I find the most interesting, overlooked and vital to my client’s success. People do not take the time to understand why people should care about them and their products and because of this, end up being nothing more than a commodity.
Where am I going? I desire always to be looking into the near future for both myself and my clients. The only constant is change, and if I am not aware of the new tools and tactics coming online, I risk becoming both obsolete and ineffective to those I serve. So, I watch, listen, go to conferences and align myself with futurists. With that, it allows me to be effective today and provide consultation as to trends and direction.
I believe that storytelling is not a trend, it is a way to engage audiences of all types now and into the future. It gives people a hook to have what you do relate to who they are and allows them the opportunity to listen, understand and engage with you. . . and in the end . . . isn’t that what we all want?
Here is an article we wrote in October 2018 Does Your Brand Story Resonate?
The mind behind Your Brand Marketing
Have you ever watched the TV Show “Once Upon a Time?” Well, that is where I live and work. The fishing village of Steveston, BC, just 30 minutes out of the downtown core of Vancouver is where I call home. I walk to work, know my neighbours and believe that there is a balance between life and work.
I am a husband, a father and a member of my community. I am a big believer that friends and family are paramount, and we all have a responsibility to roll up our sleeves and help change our little part of the world.
I am a speaker and an author and my book Powerful Personal Brands: a user’s guide to understanding yours will be released June/July 2018.
I volunteer. Whether it be for my congregation, festivals in the area or through mentoring youth at the University level, I believe that I may not be able to change the world, but I can influence my corner of it.
My favourite trait is my curiousity. It helps me understand the world around me better and the people that I serve. Only by understanding others, their hopes, needs, aspirations, and fears, can I help devise solutions that will help make their lives better.
Let’s talk! I want to hear about your passions and goals and help you achieve them!