What differentiates us? Take away all the marketing speak, all the hype and all broken promises in this business and you get us. We have worked for our business to business clients for over 20 years to make them more valuable to their individual clients. We are not in this business for the awards or the glory. We are here to actually make a difference. We dive deep into our client’s businesses to understand what they do, what they care about, who their clients are and why their clients should care about them. Only by understanding what differentiates them in their marketplace can we develop a brand story that is relevant and engaging to the right audience.
It is a process that takes time and trust from both sides.
It’s about doing the real work to position you for the future, so that people listen to what you do, understand what you do, and care enough to want to engage. There is no magic wand. Success, to us, is about working beside you and producing the work that connects you with customers in a deep and significant way.
What do we do? We work side by side with you, to design and execute your end-to-end brand strategy. We work with mid-sized companies to take their brand and their companies to the next level. We help you tell your brand story, better, so that you can grow in an effective way and attract larger and more profitable clients. And in the end. . .
We consult, we teach and we speak on brand, message, market, vision and value.
Trust is everything. We work hard to earn your trust. Take the time to get to know us and ask us the hard questions. Satisfy yourself that we understand you, your objectives and your values
The philosophy is simple: reduce noise and increase focus. We want to equip you to find your best story and tell it better than ever before.
What is our process? We are experts at formulating the questions that engage your entire team. And, we apply our insights to land on the messages that will move your market.
We want to be your active partner in developing solutions that are specific to your requirements and creating messages that inspire.
No one is an expert in everything. There are some things that require an outsider’s eyes and ears to create a brand that resonates. That’s why they call us. And, our team is designed like a great triage team: When we need expertise that’s outside of our core expertise, we tap into a network of close relationships we’ve cultivated and curated over the past 20 years. So you get the very best, matched to your specific needs.
When you bring us to the table your success is our success. We work with you to Create Your LIVING brand, one that truly represents who you are and who you want to become going forward.
Cut through the clutter and help you communicate effectively, to the right audience in the right way, so they want to engage
Treat every client’s work as if it was our own
Understand our client’s wants, needs and desires, and work with them to achieve their goals
Listen and understand before creating solutions
Build long-term relationships to achieve long term objectives
Create meaningful campaigns that achieve brand objectives and goals
Be a partner with our clients, not a vendor to our clients
Develop campaigns for your benefit, not our portfolio
Create solutions that will make our client’s competition wild with jealousy
“The only award we want to win is your trust” – Ben Baker
Your Brand Marketing feels that being part of the community is critical. Being part of a community allows you the opportunity to give back to those who support you.
The best way we know how to volunteer is to mentor others. Teaching the next generation of marketers keeps the art alive as well as the science. We currently provide mentoring to:
Over 18 years of developing campaigns for clients built the belief that Promotional Marketing, when done correctly so that it reflects brand, message, market and value, can be a great tool to be part of the overall marketing mix. Mentoring the next generation of promotional marketers, helps them stop thinking of the medium as a give away and start thinking of it as a tool that is part of an overall marketing mix to drive brand recognition and engage audiences by demonstrating value. Here is an amazing article written by my Mentee Russell Bird in Feb 2016.
BCIT Mentorship Program
The British Columbia Institute of Technology is training the next generation of business leaders… People learning how to think critically and solve problems. It is exciting to be part of their mentorship program so that we can learn new techniques that are cutting-edge while offering advice based upon years of experience. This is a win/win scenario.
We love being part of McHappy Day. It allows us to go into a McDonalds, roll up our sleeves, spend time with people we love and support a great cause. Every year we look forward to blowing up balloons, sticking donation feet on the windows and interacting with the public. Money goes to Ronald McDonald House so that families can be with their sick kids. Why would we not come back year after year?
Charities that Count
Like the organizations we volunteer with, the charities that we support and local and close to our hearts. They include:
With unwavering dedication to the growth and integrity of this business sector, we provide our members with the tools necessary to cultivate a community of forward-thinking, proactive professionals. In addition, we bring the power of promotional products to buyers by reaching out with information, research and product consultants.
The BCFPA is dedicated to, and to help our industry achieve economic prosperity and sustainable safe production. The BCFPA represents micro, small, medium, and large processing companies, and since 2004 has grown to more than 425 members. The core focus of the BCFPA is to;
Connect the industry to one another to share ideas, problem solve, identify potential synergies, fellowship, and explore mutually beneficial business;
Educate – Providing tools, resources and training required to make our members – and our industry – prosper;
Advocate – representing a voice for opportunities and issues that impact on our members and our industry;
Inform – Sharing relevant industry, economic and consumer information that affects our members and industry.
We participate in three of the Peer Groups throughout the year:
This is where we tip our hat to those who make our lives easier. Whether the inspire us, give us advice or work with us hand in hand. All those mentioned below have a little part in making us better. For that we recommend them all to you.
One thing that has been learned over and over again is that the more you think you know, the more you need to learn. We cannot know everything and having access to insightful people with varying ideas allows us to sharpen our own saw and provide our customers with valuable knowledge. Below, find a list of those who we find worth reading, if not daily, at least from time to time to gain new knowledge.
I help construction professionals create and keep customers
I rarely recommend people or organizations I have not worked with directly, but I am pleased to recommend Ben Baker and Your Brand Marketing.
While many people collect art, cars, books, antiques, or sports and pop-culture memorabilia, I collect (and archive) marketing information. A significant portion of the branding information I have assembled in recent years has come from Ben. He publishes ‘Tangible Evidence,’ an excellent monthly marketing e-newsletter. He regularly shares his extensive branding expertise in his Your Brand Marketing blog and in long-form posts on LinkedIn. And he is constructively active in many LinkedIn marketing-related groups.
Ben is a tangible resource for persons seeking to grow their enterprises through repeat and referral business. If engagement marketing is part of your annual plan, connect with Ben and add him to your team.
Vice President, Client Services
Ben is the go to person when I have an idea that I need to see through to fruition. Whether if it is a great promotional product, a crisis communication professional or an app – he is the first one I call!
Business Operations Consulting
Ben really understands the value of branding and marketing. He is always willing to explore unique and creative options with his clients to meet their specific needs. He has an extensive portfolio of work with a wide range of industries benefiting from his expertise.
I would highly recommend Ben if you are looking for reliable prompt service with quality marketing and promotional products that can help you to put your best foot forward. Ben is one of those individuals that makes doing business fun and profitable.
Marketer & Innovator at Barefoot Communications, Owner/Technician at Island Inkjet & Toners Langley
Ben defines professionalism. He consistently puts his customers first and works hard to fulfill their needs and challenges. He understands social media and uses it to effectively communicate who he is and what he does.
Speaker, Entrepreneur, Brand Consultant
Ben and I have been working together for a few years now and he has been very helpful in looking for unique promotional ideas for not just my clients but also for my own company. He spends the time to learn how to best convey the client and what items fit the brands he help represents.
Thanks for all your help Ben.
Canada - Director, Talent Resources. Recruiting within Banking (Payment Technology, IT Security) and O&G sectors
I was recommended to Ben and am delighted that I was!
Ben reacts quickly to requests, he is creative and does what he says he is going to do! I would fully recommend his service.
Director of Marketing
I first became aware of Ben Baker through postings in a networking group. What impressed me as a marketer was his ability to convey strategy and marketing message to others. Ben is clearly the Brand Consultant’s consultant.
In fact, when I finally had the chance to meet Ben in person I told him his marketing thoughts were spot-on, creative and early adopting.
Ben is at the front of the promotional/marketing curve and I consider him a “go to” source for insight and inspiration.
David M. Cohen
Entertainment Logistics Manager at Geodis Canada
I have known Ben for a number of years on a personal and professional level. Ben is very detail oriented and goes the extra mile to ensure his client’s needs are met. He has the knowledge, years of experience and resources to develop successful campaigns for his customers.
I highly recommend Ben for all your marketing requirements!
Ben is a tireless advocate for your business. I was always impressed with his dedication, and his willingness to go the extra mile to make sure we were happy with the final product. He’s a pleasure to work with, and I look forward to working with him again soon.
Owner, Cohen Buchan Edwards LLP
Marketing your business is successful when the message has the personal touch. Ben Baker delivers your message from concept to launch with the right idea and the right product.
I’ve worked with Ben from both sides of the fence, having hired him and been hired by him. All I can say is that he’s great. He works tirelessly to get the best deals for his clients and is a wealth of creative ideas. He’s honest, conscientious and easy to work with. I’d work with Ben again any day, and do use his services whenever possible.
Shelly Burich, APR
Manager of Communications & Protocol
Ben Baker is an excellent communicator and provides top notch services to potential and existing clients alike. I had the good fortune to meet Ben last year at the Canadian Public Relations Society’s annual conference and was impressed with his attention to detail and professionalism. Ben always approaches projects and situations with a positive outlook and a keen sense of humour. I always enjoy working with Ben and look forward to future opportunities where we can collaborate.
Trevor Jansen is a story-teller and problem solver at heart, working to authentically and properly position his clients. His thinking and understanding bring projects together quickly and effectively with a vision that brings stories to life.
His clients have included MRM//McCann, Jaguar, FilmGroup, Ariad Communications, Flight Centre, Smart Canada, the Vancouver Symphony Orchestra and UBC to name a few.
Check out more about Trevor by visiting his website.
Peter T. Britton – Copywriter
For more than 25 years, companies large and small in every corner of the globe turn to Peter for copy that delivers results. From generating hot leads, to closing sales, from boosting ROI to increasing the Life Time Value if customers, copy is still King in marketing. Expert in both B2B and B2C arenas, Peter’s ideas, concepts and copy generate millions of dollars in sales. Whether it’s a six-word headline, an email or sales letter, or a complete Web site, Peter is your Resultant! Visit him at www.TheWriteAnswers.com and discover the power of words crafted by a real marketing authority.
Braun Consulting Inc. provides business operations consulting services. We help businesses improve customer care and increase their margins through efficiency and lean implementation as well as the provisioning of call center campaigns. We have an experienced team with over 40+ years of customer service and business efficiency experience. We provide two distinct areas of service – Call Center Services and Business Consulting.
Call Center Services
We focus primarily on Business to Business calling and have experience with Lead Generation, Data Scrubbing, Surveys, Webinar Invites, Networking Follow Up, and New Customer Acquisition to name a few.
Business Consulting Services
Our area of consulting expertise is focused on operational standardization, LEAN implementation and customer centric business operations. We assist our clients in increasing margins through improving operational efficiency allowing them to “Work Smarter Not Harder” increasing the number of customers they can service without increasing their overhead. We also assist our clients in identifying and procuring technologies to assist them in their business processes.
Beyond Expectations is a boutique design firm. We may not be big, but we’ve got big ideas, and even bigger talent available through our carefully cultivated network of professionals. No matter your needs, from print to web and everything in between, we’ve go the people with the skills to provide a solution for you.