This year we were part of something magical by being in the right place at the right time and having the forethought to realize what a great marketing opportunity had presented itself.
Nat and Drew, from 95.3 FM were the Emcees again this year. They are fun, engaging and because 95.3 FM is in Richmond, they are a natural fit for these awards.
Combine this with the fact that Stephen Plunkett, Executive VP of Communication and Technology, Boston Pizza International was the keynote speaker and you have a recipe for something great to happen.
Well, it did. When Stephen finished speaking, Nat and Drew started going on about how much they loved Boston Pizza Perogy Pizzas (well more Nat than Drew, but you get the picture). This is when the magic happened. Because I happened to be sitting next to Stephen, I leaned over and suggested that ordering a pizza to be delivered here and now would be a great thing to do. The Boston Pizza team took this and ran with it. They phoned the Ackroyd location and had the pizza delivered just as Nat and Drew were starting their closing remarks. Stephen even went up on stage to deliver it himself.
The applause was wonderful, the moment perfect and the next morning, Nat and Drew were on air talking about the event. The free media that Boston Pizza received was worth thousands of dollars.
CMYK Solutions loves working with our clients to seize the moment. In the end, isn’t it all about setting up the possibilities to Get YOU Noticed!