Juliet was a breathe of fresh air today. She helps companies and individuals understand who they should be selling their products and services to, before they invest thousands or hundreds of thousands of dollars in marketing aimed at the wrong audience in the wrong way.
Have a listen and let me know what you think.
What if I told you that you could, EARLY ON, discover what your prospects need and how committed they are to getting those needs met? Isn’t that really what lead generation is all about? The right people telling you exactly what they need and you coming in like the knight in shining armor and providing the solution?
Our Assessment Marketing and Lead Generation course is the leading system that qualifies your leads for you, so you don’t waste your time or money on people who aren’t committed, aren’t interested or can’t pay.
That might sound harsh, but it’s actually the most authentic way to do business.
CLICK HERE to take a three-minute quiz to determine if this course is right for you!
My question is how do you know what you need to know?
The only way you figure out what you need to know is to ask intelligent questions. To realize that there are things you understand, things that you do not, and the things that you do not, find people who have that area of expertise and ask them questions.
One of my favourite questions is "What question should I be asking you that I am not?"
How do you find your audience?
As I said in the episode, your audience finds you. What you can do is a test to see what resonates with people. Put out content, see how people respond, ask people questions, listen to what they are saying and what they are not, make changes and then test again.
How do you build an audience?
Slowly and deliberately.
It is important to realize that audiences are not built overnight and the ones that are will leave you as quickly as they came. It is about being as loyal to your audience as they are to you, if not more so. Care about them. Speak with them, not to them and listen to what they have to tell you.
What do you mean when you say bot?
Do people need these bots?
How do you get bots?
A bot is an automated process that allows you to send out information hands-free. It is a process where you set up a system, activate it and then have the ability to walk away and focus on other things. The problem is, no system is perfect. Bots need to be monitored regularly to make sure that real people are not being ignored or neglected.
Do people need bots. No, it is automation, it makes things easier, but we still need to have human to human contact for real relationships to occur.
As to where to get bots. Do a google search on "Where to Find Bots?" You will get far more information than you need. I would suggest contacting someone who has expertise in this area to make sure you are setting up the right bot, in the right way that will help you and your audience.
Is this playing fair?
This is more than playing fair, it is qualifying people in a way so that you are not wasting their time and selling them something that they do not need.
Are we talking how to books or all kinds of books?
Define this aviator you are talking about please?
An avatar is the ideal representation of the customer that you are trying to influence.
The example I can give is the 28-year-old housewife in rural Nebraska, with two kids, a small business she runs out of her house and has not completed high school.
This would be the avatar for a company trying to sell something to this specific demographic of person.