Ira Bowman 

March 1, 2019
YourLIVINGBrand.live

 

Ira Bowman is an amazing man.  As he said on the show, he wants to live his life to the fullest, be a positive influence along the way and help people where he can.

Ira is the founder of #ProjectHelpYouGrow and 9-5 Monday to Friday he helps his clients, in the greater San Francisco area, succeed through large format printing.

Ira can be reached at:

www.ProjectHelpYouGrow.com

https://www.csdsinc.com/

 

LISTEN TO THE EPISODE HERE

QUESTIONS FROM THE AUDIENCE:

You are saying we need to put work into things?

In today's episode, I talked about being prepared.  The more prepared you are going into any meeting, with anyone, the more valuable you become.  You become someone who is interesting because you are interested in the person you are meeting with.

Doing the research helps things go better in the beginning?

Absolutely.  If you walk into the meeting, having done your research, you know what questions to ask and to whom. Never assume, even if you have done a lot of research on a person or company, that you know everything.  What doing the research does is allow you to ask intelligent questions to find out if your assumptions are actually correct and help you find out how you can help the person across the table.

How much time do you need to put into this beforehand research?

This really depends on what you have to gain.  If you are going after a million dollar, or multi-million dollar contract, you probably can never do enough research. If you are going in to meet someone for the first time and just doing an initial discovery call, then an hour's worth of research may suffice.

What things do we need to know about our clients?

This really depends on what your objectives are.  I work with my clients to help them communicate more effectively and provide workshops on personal branding for sales and leadership teams.  It is in my best interest to know as much about the business that I am meeting with.

Would that really be a compliment to be known as a born salesman?

Some people use this as a backhanded compliment.  Telling someone that they are a natural salesperson is an insult that some people use because they have never encountered professional salespeople before.  Sales does not have to have a slimy or negative connotation.

Remember, everything is sold!

Great salespeople are those who can empathize, understand a client's needs and works with them to achieve their goals.

How can you get hired to sell something you don’t know what it is?

I am a believer that sales is sales and product knowledge (for the most part) is two weeks.  People can learn enough about almost any product to be able to sell it if they are a great salesperson.  If they understand how to develop influence through trust and build relationships, anything can be sold.

What I am getting out of this is we should sell from the buyers' point of view?

You should always sell from a buyer's point of view.  People do not care about your problems or the fact that you need to make a sale to feed your kids, they care about their problems and if you can fix them.

What is a digital nomad?

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

WP Feedback

Dive straight into the feedback!
Login below and you can start commenting using your own user instantly

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram