We spent last week exhibiting and sponsoring at the HRMAX Show in Vancouver. Human Resource professionals from across the province descended on the Vancouver Trade and Convention Centre West to learn, network and find new vendors who can help them solve their problems.
Of the 100 exhibitors that were at the show, we were the ones who were constantly being sought out. . . WHY? . . . THE TANGLE!
The Tangle is a busy hands, stress relief tool that we use for stress reduction, smoking cessation, alcohol awareness and drug addiction programs across Canada. It is unique, tactile and when people pick it up, it is hard to put it down.
Case in point. Before the show opened, we placed one Tangle on every exhibitor’s table. An hour into the trade show, we were already getting people coming up to us asking if we were giving these away. By the end of the show, we had given one for every two people in the show. Not only did this draw people to our booth and allow us to engage them, but it showed our ability to cut through the noise and clutter and be seen as unique and valuable.
After the show, we have had people email us for samples and everyone we contact remember us because of our association with the Tangle.
Take the time to be memorable! Find ways to be viewed as unique and worth communicating with. When people are interested in you, they are open to hear what you do, why you do it and see if you can solve their problems.