WHY YOUR BRAND MARKETING?
I want to enable you to tell your story so those you wish to influence listen, understand your value to them and are compelled to engage. Let me help you tell the story of your brand.
The mind behind Your Brand Marketing
Have you ever watched the TV Show “Once Upon a Time?” Well, that is where I live and work. The fishing village of Steveston, BC, just 30 minutes out of the downtown core of Vancouver is where I call home. I walk to work, know my neighbours (yes, I am Canadian) and believe that there is a balance between life and work.
I am a husband, a father and a member of my community. I am a big believer that friends and family are paramount, and we all have a responsibility to roll up our sleeves and help change our little part of the world.
I am a marketing and branding consultant, professional speaker and the author of Powerful Personal Brands: a user’s guide to understanding yours - Amazon September 2018 and the co-author of Leading Beyond a Crisis: a conversation about what's next -Amazon August 2020
I volunteer. Whether it be for my congregation, festivals in the area or through mentoring youth at the University level, I believe that I may not be able to change the world, but I can influence my corner of it.
My favourite trait is my curiousity. It helps me understand the world around me better and the people that I serve. Only by understanding others, their hopes, needs, aspirations, and fears, can I help devise solutions that will help make their lives better.
Let’s talk! I want to hear about your passions and goals and help you achieve them!
Where am I going? I desire always to be looking into the near future for both myself and my clients. The only constant is change, and if I am not aware of the new tools and tactics coming online, I risk becoming both obsolete and ineffective to those I serve. So, I watch, listen, go to conferences and align myself with futurists. With that, it allows me to be effective today and provide consultation as to trends and direction.
I believe that storytelling is not a trend, it is a way to engage audiences of all types now and into the future. It gives people a hook to have what you do relate to who they are and allows them the opportunity to listen, understand and engage with you. . . and in the end . . . isn’t that what we all want?
Here is an article I wrote, "How to Tell Your Story Creatively."