Get to know Ben Baker

WHY YOUR BRAND MARKETING?

I want to enable you to tell your story so those you wish to influence listen, understand your value to them and are compelled to engage.  Let me help you tell the story of your brand.

The mind behind Your Brand Marketing

Have you ever watched the TV Show “Once Upon a Time?” Well, that is where I live and work. The fishing village of Steveston, BC, just 30 minutes out of the downtown core of Vancouver is where I call home. I walk to work, know my neighbours (yes, I am Canadian) and believe that there is a balance between life and work.

I am a husband, a father and a member of my community. I am a big believer that friends and family are paramount, and we all have a responsibility to roll up our sleeves and help change our little part of the world.

I am a marketing and branding consultant, professional speaker and the author of  Powerful Personal Brands: a user’s guide to understanding yours  - Amazon September 2018 and the co-author of Leading Beyond a Crisis:  a conversation about what's next -Amazon August 2020

I volunteer. Whether it be for my congregation, festivals in the area or through mentoring youth at the University level, I believe that I may not be able to change the world, but I can influence my corner of it.

My favourite trait is my curiousity. It helps me understand the world around me better and the people that I serve. Only by understanding others, their hopes, needs, aspirations, and fears, can I help devise solutions that will help make their lives better.

Let’s talk! I want to hear about your passions and goals and help you achieve them!

 

 

CONNECT WITH BEN ON LINKEDIN HERE

Where am I going? I desire always to be looking into the near future for both myself and my clients. The only constant is change, and if I am not aware of the new tools and tactics coming online, I risk becoming both obsolete and ineffective to those I serve.  So, I watch, listen, go to conferences and align myself with futurists.  With that, it allows me to be effective today and provide consultation as to trends and direction.

I believe that storytelling is not a trend, it is a way to engage audiences of all types now and into the future. It gives people a hook to have what you do relate to who they are and allows them the opportunity to listen, understand and engage with you. . . and in the end . . . isn’t that what we all want?

Here is an article I wrote, "How to Tell Your Story Creatively."

"Ben is the go-to person when I have an idea that I need to see through to fruition. He is the first one I call!"
Perry Ruehlen
Executive Director, www.CSSE.org
"Ben is always willing to explore unique and creative options with his clients to meet their specific needs. He has an extensive portfolio of work with a wide range of industries benefiting from his expertise."
Tracey Carlon
President, Braun Consulting

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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