The world is full of some incredibly smart and creative people. . . but creativity in a vacuum does nothing to better the world we live in.
To not understand the value of what you can create and develop solutions with practical application, may have value on an esoteric level, but it does little to better the world in which we live.
In my opinion, to be a truly successful marketer is to understand that your value is to understand the process of HOW to connect the brand with the process and hire the brilliant creative to help you explain your vision to the audiences you wish to influence.
We cannot be experts at everything . . . the world is moving far too fast to even entertain that notion. Our goal is to be the people who can understand the needs of a company, create the vision and align ourselves with the experts who can make that vision a reality.
Like Leonard Brody below, our goal is to be the visionaries that help you bring your brand to life and Get YOU Noticed!