According to a recent Gallup Poll disengaged employees cost the US economy between $450 and $550 Billion per year

Our goal is to help change that!

Our goal is to work with you to create a workplace where employees want to come to work, are proud of the work they do and become champions of the brand. All of this investment in people pays off in greater productivity, less turnover, happier employees and more loyal clientele. We work with Business to Business Corporations with 200-2000+ employees and believe that success is based upon your goals and ambitions, not ours.

Top 10 Ways to Increase Employee Engagement and Company Loyalty

"Ben is a tangible resource for persons seeking to grow their enterprises through repeat and referral business. If engagement marketing is part of your annual plan, connect with Ben and add him to your team."

Phill Domask

Internal Communication Consulting

We have found that as companies grow, communication challenges arise. What was once effective for a company of ten has challenges when the company reaches fifty, five hundred or beyond. The ability to speak to be understood and have people listen actively breaks down and with it so does process, culture and brand.

Our goal is to work with you. To understand what your specific challenges are and then work beside you to help you fix them. Sometimes this is as simple as a minor shift in thought and process and sometimes this requires a major overall of culture and communication.

Either way, we are with you every step of the way to first of all understand how many leaks there are in your specific dyke and what is needed to repair it for long-term success and profitability.

In the end, it is about enabling your people to communicate effectively, stay engaged, understand who you are valuable to and why and how they specifically aid in the success of the company.

#1

We utilize a set of engagement surveys across your organization to understand where you are today. How staff “feel” about your organization and pinpoint issues that may be present departmentally, divisionally or company-wide.

These tests have 30+ years of efficacy behind them, are administered anonymously and scored and evaluated by an industrial psychologist.

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#2

We meet with senior management to understand, from their perspective, what they believe the largest internal challenges are and what they are doing today to work through them.

#3

We come in and interview your various departments. We work with a graphic recorder and have developed a series of probing questions that allow us to better understand how engaged your staff are and if they truly understand and believe in the value of your brand.

Questions that can be asked include:
• Describe your on-boarding
• What does your company actually do?
• Who are your best clients?
• Why do they find you valuable?
• What are the biggest internal challenges you have found working here?

#4

We report our findings to management and develop a plan for change based upon our findings. Our assumption is that we will re-administer the engagement survey 6 and 12 months along in order to determine whether goals have been met or if further work is needed. We work with you until you have met your goals and are comfortable being left to move forward on your own. Even then, clients can retain us on an on-going basis to make sure that questions are answered as and when needed.

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"Ben is incredibly insightful and sees what many other miss, He helped me to clarify my message, and to think about some issues that I had not already seen"

Brad Emery

Personal Branding Consultation

In order for anyone to be an effective leader, they need to understand their personal brand. It is who they are, what they do, why they do it and most importantly be able to communicate their value so that people care, engage and are compelled to follow. We work with leaders of organizations to help them solidify their vision and communicate it effectively.

Our Work

CMYK Solutions Rebrand

The Challenge

For more than ten years, CMYK Solutions Inc. enjoyed a thriving reputation as the go-to source of promotional products, and marketing and brand-building concepts and implementation.

But the initial meaning of their name (which stood for “Cyan, Magenta, Yellow and Black” – the four basic colours in printing) evolved over time to indicate the company as simply a printer. The name did not reflect the transition to marketing and branding in the digital age.

Insight

CMYK knew it needed more than a tweak: it needed a complete re-brand to reflect relevance in the digital and online paradigm.

Creating the Living Brand

We asked CMYK clients and customers what they expected from their relationship with CMYK. They stated they found the true value in the company’s ability to understand strategically who the client was, their value in the marketplace, the real identity of their customers and prospects and why these people engage with them in the first place. We realized the brand must be about the customer and their journey.

Rolling up the sleeves

We determined that a simple name change made no sense. Technical realities – such as existing lines of credit, ongoing supplier contracts, banking and investments – made that move a non-starter.

We created a “DBA” (Doing Business As.) The new identity needed to reflect the consultative nature of the business, and the idea that “customers are first and foremost.” The brand, and the language it used, needed to demonstrate clearly that when the customer succeeds, everyone succeeds; without the customer, there is no company.

The Results

In January 2015, CMYK Solutions Inc. became “Your Brand Marketing, a division of CMYK Solutions Inc.”

Through a series of blog posts during the rebrand process, we told the story of how a company enacts a rebrand, with the last post focused on the story of Your Brand Marketing.

Along the way, we previewed snippets of the new brand, the logo, the message and the voice to key clients. This started the buy-in from these important clients.

The success of the brand is in the formation of new clients and new relationships that were far more profitable and deeper in nature.

The work at Your Brand Marketing is now strategic, not tactical, and the level of trust between Your Brand Marketing and its clients increases as clients now readily associate with the brand and its vision.

"Ben was invaluable in helping me with my rebrand. His open and direct communication style and expertise were very helpful in steering me into the right direction to complete my goals."

Annabel St. John

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