Your Brand Marketing

How can we help you achieve your goals?

“Ben is unique, a one of a kind marvel at what he does. His desire to help others is incredible. He speaks truth, doesn’t soft pedal his message, and his directness brings out the best in people because of his sincerity. Ben’s knowledge base of brand marketing and corporate communications is amazing.”

Michael Norton

Utilizing Effective Communication for Change Management

70% of change management initiatives fail – HBR.com

Our goal is to change that.

To help you to understand why you are changing, what that change will enable you to do and bring stakeholders, champions, and teams through the process successfully, with reduced stress and more profitably.

Click on the image below to view our methodology.

 
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“Just spent an incredible hour on the phone with Ben Baker. The man is a genius with branding – he managed to articulate in five minutes what I’d spent two weeks trying to pin down. Best investment I’ve made for my business yet.”

Edward Halsey

We Help Your Teams Move Forward Together

Ineffective Internal Communication could be costing you millions!

Companies fail to succeed because teams are frustrated, not aligned, do not understand objectives and goals, and have no idea how, or why what they do matters.

Nearly three-quarters (74%) of organizations feel that internal communication is important for culture and belonging, but few are delivering the necessary messages to do this, according to a recent report from Gallagher.

Let’s work together, to uncover the holes in your dyke. Uncovering the policies, procedures, methods of communication, and/or individuals holding you back, and keeping you and your teams from working seamlessly together.

Internal communications is not merely about crafting the right words to engage your people. It is about analyzing the systems, policies, procedures, and people that are creating inefficiencies, bottlenecks, and frustration within your organization, and fixing them.

Here is an important article to consider: “This toxic communication trait is forcing your people to quit.“

Through discovering underlying challenges and helping you resolve them, we enable you to achieve your goals, become more profitable, lose fewer great employees, and achieve your vision of success?

Business leaders estimate their teams lose an average of 7.47 hours per week to poor communication (19% of a 40 hour work week).  To find out more . . . 

DOWNLOAD the Grammarly “State of Business Communication” 2022 HERE

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“I’ve been a guest on Ben’s podcast now twice, and both times it was an exceptionally excellent experience! (I know: “exceptionally excellent” is redundant … but appropriate here!) Not only in the flow and content of the actual interview, but also in the finesse, sophistication, and thoroughness of the promotional assets his team prepared and supplied us with afterward, and in the generous correspondence we’ve maintained since.
Ben is the pro’s pro; you won’t find better.”

John David Mann

We Help You Create A Successful Podcast

Podcasting enables you to have in-depth and insightful conversations with your clients when you are not there to speak to them directly.

We are here to help you create a podcast that succeeds on your terms. To give you the tools and insights you require to make sure that you are set up for success on day one.

You may ask, “why should I create my own podcast?”  Well, here are some up-to-date statistics to convince you of the value of businesses creating their own podcast, and how this can benefit you.

Let’s have a conversation to understand what good, great and amazing looks like to you and help you achieve amazing.

If you want to better understand how podcasting can benefit you and your organization,

DOWNLOAD my ebook “Podcasting Tips for Those Starting the Journey“ HERE.

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“Ben understands branding, marketing, and podcasts in a way that very few in the marketplace do. When you work with Ben, although everything feels well organized, professional, and effortless, there is always a branding and marketing strategy of great significance underpinning it all. Ben is a true master that’s worth paying for!”

Paris Cutler 

We Help You Tell Your Story

“Your Brand is what other people say about you when you are not in the room.” Jeff Bezos  

What is the story that you want people to tell about you, and how will you enable them to understand your story, internalize it, recall it and retell it?

Book 30-minutes for free, and let’s talk about how we can help you tell your story so that it aligns your people, drives your goals, and communicates your vision both inside and outside the company.

Here is a wonderful Harvard Business Review article “Great Storytelling Connects Employees to their Work.”

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“Ben is incredibly insightful and sees what many other miss, He helped me to clarify my message, and to think about some issues that I had not already seen”

Brad Emery

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.