Here is a piece that I have written on this subject.
Externally, a great brand story builds trust and confidence in your organization and allows your best clients to champion your cause by telling your story to those within their sphere of influence.
We work with you to understand your brand. What differentiates you? What makes you unique and valuable and to whom? We spend time with you, your staff and your customers to find out who you really are and what you really do well. From there, we help you develop a story that people can easily understand and retell at a moment’s notice, no matter what position they have within your company.
The value to you is loyalty, trust and marketing that will pay dividends for years to come