Are you looking for someone who can come into your organization, assess internal and external communication issues, develop strategies and solve problems?

… We are here to help!

We work with mid-sized, Business to Business Corporations, to bridge the gap as you grow.   Many of our clients cannot justify the full time expense of a full time strategic marketing person in house. . . YET!  We work with you, on a part time basis, to be that strategic arm and guide you to the next level.   Once you are there, we work with you to hire the right person, provide a smooth transition and only then fade into the background until needed.

Our clients rely on us to work with them through the process of brand, message, market, vision and value. Our goal is to help you Create Your LIVING Brand in order to engage your audience and get you noticed!   We want to work with you, as a partner, to understand what is important to you, how you wish to communicate, to whom and about what so those you communicate with understand your value and want to engage?

We are available to lead workshops and retreats, across North America.  Our goal is to help you solidify all aspects of your brand.  Various ways we work with our clients:

  • on personal brand development and how it meshes with corporate brand objectives to make more effective leaders.
  • to help you understand your own corporate brand so that you can communicate it internally and externally more effectively.
  • to help you assess your corporate brand and understand if you require a brand shift, or just a tweak in direction, in order to communicate any substantial changes within the organization.
  • to audit your brand and communication so that all assets are saying the same thing, in the same way and that your people are communicating your value effectively.

Many our clients utilize our services on a project by project based. However, we have found that there are many companies in the $5 million to $40 million business to business arena that can use the services of a Chief Marketing Officer, but cannot justify the costs on a full time basis. That is where we come in. We can be your part time Chief Marketing Officer! We work with your current marketing staff and add a level of strategy, vision and experience that may be lacking within your organization.   The marketing people you have work hard, are great tacticians, but they may lack the experience to look at how all the pieces of the company should work together in harmony and make sure the message is consistent and relevant across mediums.

Either way, the companies we are most successful with usually fall into two categories:

  1. They have an issue, need to change, but do not know how.
  2. Conversely, they are experiencing rapid growth and do not know how to develop systems and manage it.

What is usually required is someone senior, to help develop the strategies and implement the tactics, in ways that are relevant to their client base and support their brand.

If either of these situations resonate with you and you have a marketing budget over $100,000.00 or more, please call us so we can set-up a free one hour consultation to discuss designing a program that specifically addresses your needs.

When we first start working with you. . . here is a partial list of questions we may ask:

  • Tell me your brand story. . . would everyone in the organization tell the same story?
  • What is your company culture?   Would everyone within the organization say the same thing?
  • What is the value that you bring to the market in your mind?
  • Do your customers and employees concur?
  • How do you know?
  • What do you feel your greatest strengths are?
  • What are your weaknesses?
  • Why do people buy from you?
  • What do they buy from your competition?
  • When you engage your customers, what do you want them to know about you?
  • What percentage of market share do you have?
  • What percentage of market share would be considered a victory in 3-5 years?
  • Define success!

Only by understanding who you are today, what your goals are and where your strengths and weaknesses lie can we help you meet your objectives.

We look forward to hearing from you!