We work with mid-sized, Business to Business Corporations, to bridge the gap as you grow. Many of our clients cannot justify the full time expense of a full time strategic marketing person in house. . . YET! We work with you, on a part time basis, to be that strategic arm and guide you to the next level. Once you are there, we work with you to hire the right person, provide a smooth transition and only then fade into the background until needed.
Our clients rely on us to work with them through the process of brand, message, market, vision and value. Our goal is to help you Create Your LIVING Brand in order to engage your audience and get you noticed! We want to work with you, as a partner, to understand what is important to you, how you wish to communicate, to whom and about what so those you communicate with understand your value and want to engage?
We are available to lead workshops and retreats, across North America. Our goal is to help you solidify all aspects of your brand. Various ways we work with our clients:
Many our clients utilize our services on a project by project based. However, we have found that there are many companies in the $5 million to $40 million business to business arena that can use the services of a Chief Marketing Officer, but cannot justify the costs on a full time basis. That is where we come in. We can be your part time Chief Marketing Officer! We work with your current marketing staff and add a level of strategy, vision and experience that may be lacking within your organization. The marketing people you have work hard, are great tacticians, but they may lack the experience to look at how all the pieces of the company should work together in harmony and make sure the message is consistent and relevant across mediums.
Either way, the companies we are most successful with usually fall into two categories:
What is usually required is someone senior, to help develop the strategies and implement the tactics, in ways that are relevant to their client base and support their brand.
If either of these situations resonate with you and you have a marketing budget over $100,000.00 or more, please call us so we can set-up a free one hour consultation to discuss designing a program that specifically addresses your needs.
When we first start working with you. . . here is a partial list of questions we may ask:
Only by understanding who you are today, what your goals are and where your strengths and weaknesses lie can we help you meet your objectives.