June 7th 2017 we started on a new venture called The YourLIVINGBrand.live Show.   The purpose of this show, which is live on Facebook every Wednesday at 10am PST, is to show that all companies and brands are unique and have a story that is valuable to tell.

We all have an audience that will stand up and recognize us if we can be compelling in our story, show vision and value of the brand and speak in the language that they understand and relate to.

This show aims to tell those stories.   Each week, I will have a different guest who will answer the question “What’s Your Story?” and tell us how they tell that story, to whom and why they should care.

If you miss the live broadcasts, we will post them here within 24 hours after the original broadcast.   I hope you enjoy them and if they speak to you, we would love to start a conversation about how we can help you realize the value of your brand, communicate it effectively and stop from being seen as a commodity in the marketplace.

On today’s show, Kirby Hasseman and I talk about creating value for customers and making them feel special. It is the little things that people remember and help you stand out. I hope you enjoy the show. Ben

Hello everyone: On today’s show we had Stan Phelps of www.PurpleGoldfish.com Stan spoke to us today from Ecuador and told us the story of WHY the Purple Goldfish and what they have to do with GREAT Customer Service. Love to hear your thoughts. Ben

Here is the First Episode of YourLIVINGBrand.live Every week at 10am PST on Wednesday’s we will interview another business to find out “What’s Your Story?”.   The goal is to learn what makes every company unique and valuable in the market place and how they differentiate themselves within their niche market. I hope that you […]

Anyone who knows me that I truly believe in the words of Kevin Spacey: We are only as good as those we mould and mentor to take over.   It is about helping others be the best that they can be and hopefully learn to do the same for someone else. It is with that, […]

  If I put a microphone or a video camera in front of you and said you had two minutes to effectively tell your brand story. . .  could you? Could you explain to people where you came from, where you are and where you are going? Unfortunately, this is a skill set that most […]

Here is our latest Postcast with Marlys Arnold.   I hope that you find it valuable. Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not […]

  The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”.   The goal of this campaign is to engage the greater marketing and advertising community so that they fully understand how promotional marketing can be used to augment their current marketing mix and help communicate their […]

I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey.   Are you taking the time to understand who you really are as a […]

Today, I was looking through my LinkedIn feed and noticed that there was an announcement about Sears Canada Rebranding.   As Sears has had its ups and downs in the Canadian retail environment, I was intrigued and decided to click on the article.   What came up was the link above. This was a rebrand […]

  Too many companies, both B2B or B2C feel that they have to be everywhere when it comes to their marketing.  They feel they need to be on every single social media platform, at every single conference and trade show and be part of every single association. I am here to tell you this just […]

  Too many people are focussed on what they do and not why they do it! From senior management to sale and operations to human resources, we fail over and over again to ask why we do what we do on a daily basis and by not asking this simple question, we lose the ability […]

  IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable.   It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what […]