It takes keen observation and perseverance to finally understand what it is you need to achieve in life. Today, Ben Baker talks to the “Real Life Wizard of Oz” Steve Sims. Besides his showstopping title, Steve is also a sought-after consultant, speaker, and bestselling author of Bluefishing: The Art Of Making Things Happen. He shares his entrepreneurial journey from working in construction, acquiring knowledge as a doorman to talking and partying with influential businesspeople.
I have the real Wizard of Oz on the show. I have the Founder, the brain and the inspiration behind Bluefishing: The Art of Making Things Happen. Steve Sims, welcome to the podcast.
Thanks for having me.
It’s my pleasure. I heard you on Dennis Brown's podcast. I'm out for a walk as I usually am. I've got 6 or 7 podcasters I listen to on a regular basis. Dennis is a good buddy of mine and I love what he does. I listened to you. All of a sudden, I stopped and found a bench. I sat down and I listened. I said, “I’ve got to get Steve on the show,” because you and I have a lot in common. I want to be where you are now. We both come from the construction background, to start with.
Both of us are stunningly good looking.
We both have good faces for radio. You’ve got more hair on your chin. I’ve got more hair on my head but we're both losing it quickly. Tell me about where you came from. You came from construction and working with your hands to being a concierge to the stars. You’re somebody that can make things happen for people and be able to make the impossible possible. How did that journey begin? What was the philosophy behind it? What drove you to go along that path? It's a crazy path and the story deserves to be told.
There's a lot in there. Let me try and knock it down. Joe Polish said to me that I had the enormous talent of ignorance. You think about it and you go, “I'm not quite sure if that was a nice thing he said.” As entrepreneurs, 9 times out of 10, our superpower is ignorance. We look at things and we go, “We can do that,” and then we go and do it. All the others go, “This could go wrong and that can happen.” Meanwhile, we've done it or we failed and learned how not to do it, then we've gone another direction and achieved it. My story is exactly the same as everybody else’s out there. Every entrepreneur that’s spending time reading this, we share the same story. We woke up one day and went, “This doesn't work. This doesn't fit.”
I grew up in East London. My family owned a tiny little construction firm. I left school at the age of fifteen. Our schooling system is different in England. You go through until you’re sixteen and then you go to college. In America, you go to high school so it's slightly different. I was a young age in my year, so I left school at fifteen. My family was like, “There’s no point in you going to college. Get on the building site.” That was it. I remember going to the building site and thinking, “Is this it? Is this what's going to go on?” I would walk around in a daze thinking, “What's next?” Because you don't know anything. Now, we're flooded with information. We are saturated with insta-perfect worlds and cars. I’ve got a fourteen-year-old that can name brands, watches and cars.
We never had any of that to educate us with. I grew up wondering, “Is there something outside of London? Is the world flat?” Then it happened. You may have read it in the book. Something happened to me. Everyone's life has this moment, this conduit, this catalyst, this explosion that happens. It happened to me on the building site. I was walking up a ladder and I had a hold of bricks. It was a big pile of bricks on my shoulder to hand out to the bricklayers at the top. I got to the top of the scaffolding and the first person next to me was my dad. Next to him was my uncle, my cousins and then my granddad. I was looking down there. I thought, “This is my family tree. This is it. There's no point of effort because this is it.” It was perfect and pinnacle that my granddad was at the end of this line.If you want to talk to someone, give them a reason to talk back. Click To Tweet
My dad yelled at me, “Put the bricks down and get some more. We’re working here.” I went down and continued. This picture was so vivid that I can even tell you the smells on that day. Come at 10:00, they have a break. We all jump into a little cabin to warm up before we go back out again. I went over to my granddad and asked him probably one of the dumbest questions I've ever said in my life. I said, “Granddad, did you want to be doing this when you were your age?” He's in his early 80’s now. He didn't punch me, thankfully. He uttered these words without even looking at me. He said, “Son, if you don't quit today, you'll be me tomorrow.”
I got up and I looked at my dad. The bell went, the door opened and we all went out of the building site. I went, “Dad, can I have a word with you?” He said, “What’s that?” I said, “I quit.” He said, “What?” I said, “I have to quit. I spoke to granddad and he said something. I can't be him tomorrow.” My dad looked at my granddad and he said, “We’re light-handed, finish the week.” I responded, “Okay, I’ll finish the week.” We never spoke about that day but I like to think he knew and was happy for me to come to that.
I got home to my Irish mom and that did not go well. Talk about friction. Sadly, I don't think our relationship was ever good again. She went, “When you're young, you say stupid things. You don't think too much.” She said, “Do you think you're better than us?” I remember specifically saying, “I am better than this,” not you, "Than you.” She was a bit of a hothead. That's where I get it from. Our relationship was never good after that. My dad understood, but it was that moment that I realized I needed to be something else.
You then do what all entrepreneurs do. You try to find out if the square peg can fit in the round hole. I tried everything from selling insurance, door-to-door sales, book sales, marketing, branding and telephone call centers. I tried many different things and found all of them didn't work. From the outside, I looked like an impulsive kid who couldn't hold on to a job. People would talk to me in a week and I would have had three jobs that week. My mom thought, “We're waiting for the time that you end up in jail.” That was it. She couldn't fathom it. Here's where the second conduit happened, the second explosion in my life. I talked my way into getting a job as a trainee stockbroker.
A friend of mine was a stockbroker and came to my school. We knew each other. It was in the ‘80s where they were trying to train as many people that could talk to become stockbrokers and just take orders. It sounds a lot more glamorous than what it was. In my head, "It was Wall Street. I was going to have a Porsche by the weekend.” I got this job. They said that they had a trainee position in Hong Kong. They were moving 100 and something people out to Hong Kong because that had now become the tiger market, which was the next big bull market of the ‘80s and early ‘90s. I moved out there. I landed on Saturday, I did orientation on Monday and I was fired on Tuesday. I had no job.
Here's what happened. I sat there in a bar. I think this was like midweek now. I had no job. They’d told me I could stay in the company apartment for the next month. They had paid me the month upfront because they fired me. It was more money than I had seen even though I was living in Hong Kong, which meant that it was going really quick. I sat there and I thought to myself, “I can go home and be excused.” I can go back to London and everyone's going to turn around and go, “What did you expect? Steve, you’re a silly boy for trying that.” I could have laughed and joked. I could slide back in and I would have been fine. I had all the excuses I needed.
I thought to myself, “What about if I do something silly?” I've got no one talking to me at the moment. I've got no one supporting me at the moment. What if I try? What do I have to lose? I've already got my excuses. I've already got my get out of jail card. I can go back and go, “I’ve got a funny story for you, boys.” I tried something different. I tried to sell expensive cars. I realized that you are the combination of the five people you hang around with. The five people I knew were broke British bikers. I could easily go back into that world but that's never going to buy me a Porsche. That's never going to get me a penthouse. I'm never going to have those things if I hang around with poor people and more importantly, poor minds. That's the thing I noticed.
I thought, “If I can hang around with ten people that made money, what would that do to me?” I tried getting jobs selling yachts, cars, planes, jewelry and all the luxury items. No one ever touched me because I'm big and ugly. I got a job that was well-suited for my looks. I became a doorman of a nightclub. While you would think as I did, “This is nowhere near your dream,” it suddenly gave me a soapbox to be able to watch the world. You can see many different kinds of people walking into a club. I played the game, “I want to be him. I don't want to be him.”
We would live in Hong Kong and I would be on the door. Here's an example. A car would pulled-up outside the front of the club. Two different kinds of people would get out of that driver seat. It’s the one where the car drove them. They would get out and they would check out the audience, “Have you seen my car? Are you impressed? You're going to want to talk to me. I'm some big shot. Look at my car. Pay attention.” You then would get the other person that jumped out of the car that had driven the car. They would be nonchalant about it, “Do me a favor. Park it out front and look after it. Here's an extra $20.” That kind of person wouldn't make a big deal of it.
I suddenly started noticing that happens in our life a lot now. Are you wearing the suit or is the suit wearing you? Are you wearing that expensive watch or is it vice versa? It became a great platform for me to be able to watch the world. I noticed that the people that go out at night want one thing. They want to have a good time. There are others that go out there and want to get into fights and stuff like that. I was hanging around with the people that wanted to have a good time. As a doorman, I knew all the best clubs. I've said this from day one, if you want to talk to someone and give them a reason to talk back. If I come up to you and I go, “You’ve got to talk to me because I want this done. You've got some great connections. You know Dennis and I want this.” You know how that helps me, but how does it help you? If I come to you and I say, “You've got this podcast and it’s great. I know you know Dennis. I know Billy. Can I introduce you to Billy?” I'm bringing value to the conversation. I gave these people a reason to talk to me by saying, “I've got a new club I'm opening up on Tuesday. Do you want to come?”
“Do you want to get pre-access? Do you want to be behind the velvet rope?”
“Do you want VIP access?” Because I was a pretty good doorman, it was not because I was a good fighter. I could talk about the situation down well.
Another thing we have in common, I spent time at the door as well.
No one wants to get into a fight. You watch all these Bruce Lee movies where he's got the tiny little scratch over his eyes. That doesn't happen.
It's broken limbs and noses, and knives that get slashed across you. It's not fun stuff.Favors gather more interest than if you'd borrowed the money from the mafia. Click To Tweet
I literally walk up to people and I'd be like, “I've been told to get you out of the club. I don't want to be doing that. We can dance and start wrestling. It’s not going to be pretty. It's going to mess up my suit and it's going to mess up your night. You can pay your bill and leave. Give me a wave and come back tomorrow night and all is good.” I would often find that when confounded with those two options, both of them being honorable, they would go for the one that was cleaner and I would escort them. Whenever someone would say to me, “There's a premiere coming up and we need you to work security,” I'd be like, “Fine, can I have five tickets?” I would go back to my club guests and I hand out these five tickets or I'd go and say, “I'm working this event. I may be able to get you in. Is it of interest?”
They'll be like, “Yeah.” “Let me make a call.” You go and stand back on the door for twenty minutes, come back in and go, “I've looked after you. It's $1,000 apiece.” Everybody’s like, “That’s great.” I realized early on that people didn't like to be turned down. They wanted to do something that was extraordinary, fun and special. They were thrilled to pay to do it. Whenever I turn around and go, “I got you these tickets for free,” half the time the people that got them say, “I couldn't make it that night but thanks for the ticket,” or “I didn't use your ticket. I didn't go because I had something else coming.” They didn't value it. I realized that if they pay, they pay attention.
I was learning all of these things from the door without realizing that I was now starting to communicate with richer people. That's what grew it. I started throwing my own parties. I started throwing them on yachts. People would come to me and say, “I'm part of award shows. Can you come and help us?” It just went bigger and bigger. Back to my beginning, the power of ignorance. I wasn't scared because I didn't know what I was supposed to be scared of. Nowadays, if I was to introduce you to a rich person that's super powerful and connected and can move the needle on your back bank account easily with one tweet, most people would be petrified to talk to that person. Me, I'm running up ready for a bear hug. For me, if this person can do it, all I need to know is what I can bring to the table that is going to make him want to talk back.
It's also the fact that the worst somebody can tell you is no. That's the worst that can happen. Many people are scared of the word no. I want to go back a little bit because it's important what you said. It's how you made people feel. What you did is they valued what you were able to do with them because it costs them. They have to have some skin in the game. If you give me a free $1,000 ticket to something, I may or may not because it didn't cost me anything. It has no value. It may be the number one show in town but if something else comes up better, “Whatever, I didn't pay for the ticket. It's no big deal.”
If Steve says, “Let me go make a phone call. Let me just see what I can do for you. Let me see if I can get you VIP access. Yeah, I can do it. The tickets are $1,000 apiece.” I’ll say, “Here's my visa card. I want in.” All of a sudden, you've given somebody an experience. We value experience way more than we value money. That's important that we need to be able to sit there and say, “How can you make people feel? How can you give them an experience that they could never get on their own?” In your case, they're too afraid to ask for on their own or they're too afraid to try to achieve on their own.
You also notice that the higher the profile the person gets, the more powerful, the more connected, the less they want that known. The less they want to ask. If Brad Pitt turned up at a packed nightclub and the doorman turned him away, that would be front-page news the following day.
It was in Vancouver once. It wasn't Brad Pitt but it’s the same type of thing. A big VIP got turned away because the doorman didn't realize who it was.
How good is that for the club? It's brilliant. If you think about it, the VIP wanted to go to that club. If you’re a normal regular Joe and you want to go to a hot club, that was the club that the VIP wanted to go to, even though the doorman was dumb to turn him away. He's now got the media out of it that this club was so much indrawn that that was the one the VIP wanted to go to. The club is over the moon because had the VIP got into that club that night, there would be no story. A lot of people are scared to ask. When they come to me, I will go and make things happen and I won't mention the client's name.
I can't mention the show but there's a famous award show. I was working with them on branding and marketing. I got paid but I also required seats. I can then go back to my clients and go, “I've got 50 seats, 20 seats, 10 seats,” or whatever. I had a bunch of seats and I started working on this event. The guy who was on the board of directors contacted me and said, “I know that part of your contract, you got an inventory of seats for this event. I want to buy four.” I went, “You're the guy that wrote my paycheck. You want to buy four of my tickets that you get for free for your own show.” He said, “Yeah, but we get a certain amount.” I said, “I don't want to be rude but to you, this show is a big deal. My client is a huge deal. You have no idea how much I'm selling these tickets for. I was selling these tickets for about $10,000 to $12,000 per ticket.”
People were paying for it, no problem.
I had already sold about 75% of my inventory. I said to him, “That's how much I'm selling my tickets for. I can't give you a break.” He went, “No, I don't want a break. I'll pay that for the four tickets.” I said to him, “Why would you do that?” He said, “If I go back to the board and tell them that I'm pulling another four tickets out of inventory for my family, I'm going to get it but I'm going to load them a favor. They're going to come back to me sometime someplace and go, ‘We helped you out with those four tickets. We need this now. Can you do that?’” He said, “Paying you is a one-time deal. There's no comeback.” I learned early on that favors gather more interest than if you borrowed the money from the mafia. He paid me because I was the quickest, simplest and easiest route to get in there that had no repercussions down the line. That was another thing. It was funny that I invoiced the actual guy that wrote my check for four tickets that he had supplied me.
It's funny because I like to bet. Whether it's the Masters, the Super Bowl or Final Four, I've loved betting. I don't bet a huge amount of money but I bet with buddies of mine. Sometimes it's far better for them to owe me than for me to collect. The fact that they owe me $100 is worth way more to me than the $100 itself. I could care less about the money, whether I made the money or I didn’t win the money. It’s found cash, $100 is going to take me out for dinner or whatever. It's not enough to change my life. The fact that they owe me $100, I can say, “Forget about the $100. Can you do this for me?” All of a sudden, that $100 can be worth $1,000 or $10,000 based on whatever that favor is. It's amazing how favors are capital.
They absolutely are. It can get well out of hand. Money has no trigger. Money has no emotion. It's what you do with it that creates the emotion and the trigger. People focus heavily on money. It’s what you're going to do with it that’s going to instigate something in your life. It can benefit your life, benefit relationships, grow relationships, create a memory, create an emotion. The money is nothing more than the instigator to the emotion and the trigger.
Let's talk about communication. When you're putting programs together for people, it's all about understanding not what they want but why they want it.Money has no emotion. It's what you do with it that creates the emotion. Click To Tweet
For anyone who's still trying to piece together what I've done, I've arranged people to get married in the Vatican, sent people down to the Titanic, sent them up to the space station, put them on stage with their favorite rock stars. I've worked with everyone from Richard Branson, Elon Musk to Sir Elton John. My clients are the who's who. Funnily enough, those guys are rich but I work with some of the richest and the most unknown people on the planet, Ukraine, Russia, Korea. My who's who is quite decent. That's what I do.
The most common question I get is, “Have you ever failed in trying to get what the client asked for?” I've been happily arrogant to turn around and say, “No, never.” The reason I've never failed to get the client what they asked for is because I never tried in the first place. When someone wants something and they like something, they usually won't tell you everything they want. They'll dilute it a little bit. I listen to what the client asks for then I try to gather out why. What is the substance? Let me give you an example. I was working with Elton John at the time. We had a guy who wanted to meet Elton John at Sir Elton John's Oscar party. I said to him, “Why do you want to do that?” His response was, “He’s one of the last celebrities. He's one of the most famous people in the world. He's a musician. He's awesome. One day, he's going to die and I want to get a photograph with him.” That was his answer. I said, “That’s brilliant. I'll come back to you.” There was no meat on the bones there. There was no real driving core trigger, no emotion to make this work.
About a month later, we got another phone call. We thought it was from someone in his office because we had not got back to the guy. We thought these two guys were connected. One of my team went, “We've got some guy who may be related.” I said, “Put him through.” I went, “How are you doing? What are you looking for?” He said, “I want to meet Sir Elton John.” I said, “Why do you want to do that?” He went into the same stuff that the guy had said prior, “He was one of the greats. He’s one of the last icons. He’s been around and everyone knows his music. He’s great.” It was that last piece that gave me my hook. I went, “What things?”
Chris Voss told me that whenever you're talking to someone, match their excitement and then get into your midnight DJ voice. When someone goes, “I want to meet Elton John.” You go, “That’s fantastic, but why is that important?” You lower the tongue. What this does is it triggers your mind to think of your next answer. I said to the guy, “What are those things?” It’s all calm and quiet and definitely a different rhythm to what he was saying. He went quiet. He came back and he said, “When I was a kid, my dad used to pick me up, take me to school and bring me back from school. That was our thing. We have this car that had this busted up old stereo in it and we had one cassette. It was Sir Elton John.”
He said, “We would go to school listening to Elton John and come back. My dad would sing and he would sing badly. I remember, as a little kid, I would sing along with him. As a teenager, he was embarrassing. He would always sing those songs.” He said, “My dad's no longer with me. Every time I'm driving down the road and the radio’s on, and Elton comes on the radio, my dad sat next to me. I want to tell Elton.” That was a core, that was a trigger. I was trying not to cry on the phone and I failed. I went over to him and I introduced them. He told his story and he hugged him. I needed that core reason to be able to amplify it.
I had one guy come up to me and said, “I want to meet the rock band, Journey.” I said, “What do you want to do?” “I want to go backstage and shake their hand.” That was not going to do anything. When I heard the reasons why in his life and how impactful Journey was to him, I conveyed that to the band. He went on stage in San Diego in front of about 2,000 people and sang live with the rock band Journey as the shortest term lead singer of the rock band. He jammed on stage with the fog machines and everything. It's important to understand the why and the core reason behind it. Have I failed to get anything anyone wants? No, because I've never even tried.
That's important because we can sell a why. It's a lot easier to sell a why if people understand why you need to have something happen. What is the underlying meaning behind it? What is it going to do for you if this happens? It’s much easier to sell whether it's in business, personal relationships or whatever it is. It's much easier to get people to sit there and say, “I can get behind that,” than just say, “I want to meet Elton John.” I'd love to meet Elton John. I think that would be cool. I've seen him 7 or 6 times on stage. I think he's absolutely incredible. That's not a good enough reason for you to get me on stage singing a ballad out with Elton John. There's got to be something more behind it in order to make that happen.
It's not good enough for you. It may be good enough for me to sell you it, but it’s not a good enough reason for you. We have to add to that because you're 100% correct. People are terrified of being vulnerable. People are terrified of telling you what they want and the reason why. He doesn't want to tell me that story about his dad because he doesn't want me to laugh at him. Who is going to laugh at that story? People don't want to come forward. Here's a little test that you can play with your friends. You go to your friend and you go, “Tonight we'd go out and you’d get a lottery ticket. You win $50 million. What are you going to do this?”
You're going to get a story like, “I'm going to get a mansion that has a pool. I'm going to throw a hot tub party and all the Victoria's Secret models are going to be in my hot tub.” That's going to be the first answer. You're going to go, “That's great. What are you going to do the following month?” There’s going to be things like, “My school is pretty rundown. I want to help it with a library,” or “This music course doesn't happen anymore at my school. I want to pay for the music program to come back,” or “My dad has always wanted to fly over.” All of a sudden, the thoughts are coming and the triggers. We are scared of being vulnerable. Far too many people use vulnerability as the pity play or as a marketing ploy.
We're scared as to whether or not it's cheesy or we're going to be laughed at. You look on Instagram and everyone's life is perfect. I do some challenging things on Instagram, but trust me, I'm never going to do this. I've never seen an Instagram post with someone on the toilet. No one wants to see it but everyone does it. It's just one of those things. I'm not telling you to post pictures of you on the toilet. The point is that everyone shows the highlights. No one shows the red bill that they've just got. No one shows the crap that they’re going through. They always show the perfect side of life. We're getting more terrified to say what truly means something to us.
We'd rather say something that makes us look cooler in your eyes. At the end of the day, who cares what you think? It's about what I feel. If it resonates with you, that's called a relationship. Anyone that you communicate with that takes no effort, that's because you've got a connection. We've all had those clients that are jerks. They’re a pain in the butt. Those people create cancer in your business because your resentment towards them start being carried on over to new prospects, new leads. People are like, “Why is that person in a bad mood?” It’s because you're meant to look after this jerk over here.
You will understand this as a doorman. At the door, you can quickly notice the guys and girls that are celebrating an event, are out on the pole that night, are out on the first date, the fifth date, the twentieth anniversary. If you get better at it, you can pick up on the troublemakers. Here's the thing. If you control who walks through your front door, you remove 99% of the problems on the inside. As a doorman, we know that. A couple of guys are a bit lairy. They’ve got a few beers in them, “Sorry, boys. Were packed, come back tomorrow night and I'll let you in for free,” or something like that and they wander off. You've saved yourself a guaranteed punch up inside.
People don't do that in business. Someone comes along and says, “I'm looking at your project.” “That's fantastic.” You're getting a checkbook but you're not looking at the pain in the butt of who's in front of you. They're like, “Show me what you're worth for it. If you don't show me, I don’t know what it’s worth.” You end up giving away the farm. The person goes off and tries to recreate it himself. He says, “I know half of what you're going to do now so I’m only going to pay you half to implement it.” We've all had those people. They tire and wear us down. Focus on the people walking through your door. You will eliminate 99% of the problems on the inside.
Too many people say, “If somebody's got a heartbeat and a Visa card, they must be a client of mine.”
If I've got a McDonald's franchise, that's a brilliant attitude to have. If you've got anything that sells over $400, that's the stupidest idea you've ever had.
It's true. There are clients that are a royal pain. There are clients that are brilliant. The ones that are brilliant appreciate and see the value in what you do. They're willing to pay for it and they're willing to pay for it on time. They're willing to work with you if there's a problem. None of us are perfect. I've made mistakes, you've made mistakes, we've all made mistakes sometimes. As long as we're willing to fix them, the reasonable clients will stick with us. The reasonable clients sit there and say, “He made a mistake but he made it right.”
You can't tell the color of a man's cloth until the shit hits the fan and how they've done something with it. Everyone's perfect and brilliant and cool as a cucumber when things are going right. When the ship starts to get a bit rocky, that's when you can focus on who can ask and who can actually work it out. All of my greatest relationships have always come from when things have gone wrong. I've gone, “They stood up. That's someone I want to know.”
That's somebody you want to continue to know. Steve, this has been a brilliant conversation. I want to leave everybody with two important things. One, what's the best way to get in touch with you? On your website, there are some incredible things. There are some courses, consulting and all the amazing things that people can get in touch with you. How do people get in touch with you?
The easiest way is to head over to SteveDSims.com. I also have a Facebook group called An Entrepreneur’s Advantage with Steve Sims. It's free of charge. I rant about stuff that I've found, brand new technologies I've tried, things that have worked for me, things that have failed for me. We have it as a safe place where everyone can grow. If you Google Steve D. Sims, you'll find me on Instagram, YouTube, all over the planet.
Here's the question I ask everybody as they walk out my door. When you've left the meeting, when you get in your car and you drive away, what's the one thing you want people to think about you when you're not in the room?
I'm going to tweak it slowly. I don't want them to think. I want there to be a lack of effort about what they think. If they need the effort to understand what I was saying, who I am, what I stand for, what I'm there to solve, then I have not demonstrated the directness and value of who I am. Far too many people complicate themselves. Don't do it. I want to be impossible to misunderstand. I want people to have no effort in understanding the message I left them with.
Steve, you have been an amazing guest. I have loved every minute of it. I've laughed with you. I can't wait to read this conversation again and pick up some more nuggets. Thank you for being on the show. Thank you for all you do. I'm going to keep my eye open and see the incredible things that you keep doing and see what I can do to emulate it. I love what you're doing out there.
Cheers, all the best.
Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andre Bocelli serenade them while they eat their pasta – you do now
Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a best selling Author with "BLUEFISHING - the art of making things happen”, sought-after consultant and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice!
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