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Canadian Society of Safety Engineering Professional Development Conference – Calgary September 2014

/ Getting YOU Noticed!, Marketing, Product Safety, The Right Product for the Job / By

We just returned from sponsoring and attending the Canadian Society of Safety Engineering Professional Development Conference in Calgary,  September 14-17, 2014.

What an amazing event.  Twelve hundred participants from across Canada, the US and International descended on Calgary for four days of networking, learning and developing best practices.   They even had live streaming of certain sessions and key notes for people who could not make the conference.

Our client, www.csse.org, is having us develop a brand new web based app for North American Occupational Safety and Health Week that will be launched this January 2015.   At the conference, we launched the Beta version of what will be called #MakeSafetyAHabit.

naosh-iphone-pic

This app is web based, designed from ground up to be responsive and will be a valuable tool for all partners of  NAOSH 2015.

The sessions that I attended dealt mostly with leadership and communication of safety in the workplace.   The speakers were diverse and interesting and I found the experience highly valuable.

One of the most memorable moments for me was that one of the presenters, Tanya Steele, spoke on effective communication.   She had us all close our eyes and hold onto a piece of 8.5″ x 11″ paper.   The instructions were as follows:

  1. fold the piece of paper in half
  2. grab the two corners and fold them into each other
  3. fold the paper in half again
  4. on the right side of the paper now cut out a half moon shape
  5. open your eyes, unfold the paper and show it to everyone

When everyone looked at the outcomes, everyone’s paper looked different.  Some had crescents ripped out of the side of the paper, some had two holes and some had four.   The objective of this lesson is that we all received the same instructions, but interpreted them completely different.   A great lesson to be learned when developing a marketing strategy.   Are people truly going to understand what we want them to do?   Why don’t we test it before going to market?

If you want a true flavour of the entire conference go to www.twitter.com and look up #cssepdc2014.

Lots of great nuggets of information and some really humorous comments!

Two keynote speakers stood out for me.

The first was on the Monday morning and she woke everyone up.   Her name is Cheryl Cran and she spoke on being passionate about what you do and fast paced change in the workforce.   The other was Dr. John Izzo who wrapped up the conference.     Dr. Izzo gave an amazing, impassioned speech on 100% Responsibility, 0% Excuses.   Here is a copy of the video.

The other part of his speech was  The Five Rows. . . it is well worth a watch!

Now, the greatest opportunity for CMYK Solutions was sponsoring Exhibitor Bingo.     This was a terrific idea that was brought to the table in order to get people thinking about visiting all 100+ exhibitors during the conference.   Each bingo card had a different 25 exhibitors on it.    You brought your card to the booth, they stamped it and when you filled a card, you were entered to win an IPad Mini 32 gig with Wifi and Cellular donated by CMYK Solutions.

Here is what the Bingo cards look like.   Do you think we got great exposure for our donation?   I believe we did!

bingoCardsProof4 APPROVED AUG 6 2014-1 JPEG

When you go to conferences, determine what you want to get out of it before you go in.   For us, we wanted exposure, to learn, to network and to support a client.   We achieved all four facets and are very much looking forward to being in Ottawa in 2015 for next year’s conference.

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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